Your homepage is the most crucial part of any website. This is where potentially new (and even existing) customers, are given the first impression of you as an entity. This it true whether the website is for an individual, a corporation, or other organisation.
Whilst an effective eye-catching home page is important, it is after that catch you want your customer to invest time and effort in you. You need to introduce yourself, or your service, or your product within seconds so as to get them hooked into investing more time with you to investigate further.