Recently, we discovered something alarming while auditing one of our clients’ websites. Email addresses and phone numbers were showing up in their Google Analytics reports, exposing sensitive visitor information that…
We used to obsessively check Google Analytics multiple times a day to see if anything important had changed on our blog. It was time-consuming and, honestly, pretty inefficient. That’s when…
If you want more control over your WordPress website’s analytics—and you’re not comfortable handing over your data to big tech companies—then you may want to use Matomo. Matomo is a…
Are you wondering what’s the difference between Google Analytics 4 and Universal Analytics? GA4 is the latest version of Google Analytics and will soon replace Universal Analytics. In the new…
